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Curiosity

Why “La Madia Regale”?

The brand represents very traditional products. “La Madia” was an essential furniture in the old Umbrian farmhouses. It was the pantry where to store foods: from bread to pasta, from oil preserves to grain and pulses.
With the same care of our ancestors, we preserve store and supply a range of...

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Faq

What does “La Madia” mean?

“La Madia” is a wooden rectangular furniture with an openable top. It was used in the farmhouses to knead bread and pasta but also to store flour, yeast and other foods such us canned foods and grain.

Curiosity

What’s the meaning of the word “Athenor”?

Athenor, o Athanor, is a word used in alchemy and refers to the oven used for the “alchemical digestion”. The word comes from the Arab “at-tannūr (التنور)” and from the Hebrew “tanur” which means “oven”. According to the Alchemical Doctrine “Athenor” comes from the Greek...

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